More than half of shoppers turn to Amazon when they buy products online.
More than half!
They turn to Amazon even before going to Google.
… you need to be on Amazon!
However, as we all know, there is no point reinventing the wheel. If there is a tried and tested solution, you should go with the tried and tested solution.
With that in mind, we hit up some leading experts when it comes to selling on Amazon and asked them for their top tips to sell more on Amazon.
Top 16 Experts Tips to be Sell More on Amazon
1. Order Samples from your Suppliers – John Bowser, Crush it on Amazon
The number 1 saving money tip is to order samples from your supplier.It will not only save you money, but may add to your bottom line if you can be sure you have a quality product.
2. A bad review can be a sales killer – Stephen Twomey, MasterMind SEO
When using Amazon FBA any reviews dealing with shipping errors can be erased for you (Amazon takes responsibility and won’t hurt your business due to it). So your job as a company is to make sure you are delivering a 5-star product. It can cost up to $120 to get a sample shipped to the continental United States, and it can be well worth it. If you deliver sub-par product you can potentially end your venture, before it even starts.
3. Be Aware of Amazon’s Fee – Stephen Twomey, MasterMind SEO
4. Become an Amazon Prime Vendor – Stephen Twomey, MasterMind SEO
Know how you want to sell. Are you going to do FBA (fulfilled by Amazon) which you can get into Prime Shipping category that way. Or are you going to sell on Amazon, but ship on your own? Many Amazon shoppers, myself included only buy from Prime vendors when possible, so not being on Prime can limit your shoppers.
5. Don’t rely on Amazon – Stephen Twomey, MasterMind SEO
Don’t simply rely on Amazon. I have seen too many businesses that start having early success with Amazon, but they stop or fail to start building their own business off of Amazon. If Amazon changes their business model and starts only showing paid listings on the first 10 results, well then all those reviews and good will be for nothing. Make sure that you build your own email list and have your own ecommerce store that you can eventually bring people to.
6. Take Risks on Products – Ryan Grant, Online Selling Experiment
My advice if you are just getting started selling online is to take some risks and challenge your assumptions. If you are thinking about an inventory purchase and debating what to do, just go for it. You will learn much more by buying the item, as opposed to passing on it. Don’t put more at risk than you are willing to lose, but testing things out first hand can lead you to finding profitable items you otherwise would have missed.
7. Don’t assume you know what will Sell – Ryan Grant, Online Selling Experiment
I would also recommend making as few assumptions as possible. I have sold many items I never even would have thought had the potential to make money on Amazon before I looked them up. You only have to sell a few boxes of cereal for $10+ a piece before your eyes really start to open up to the possibilities that you might not currently be taking advantage of.
8. Understand Amazon’s Policies – Chris McCabe, Frustration Free Amazon
Learn Amazon policies and understand how Seller Performance teams work. This will reduce the chances that you’ll lose your favorite listings or worse, your whole account. Get a firm grasp of what account investigators expect to see from you in writing. You’ll be far more likely to craft the right kind of appeal with a strong, detailed Plan of Action. Otherwise, you risk losing their attention early in their review of content that is incredibly important to your bottom line. Investing now helps to save days or even weeks of losses later.
9. Use your imagination when finding product ideas – Michael Veazey, AmazingFBA
Too many people are using the same research tools. Result? They all get the same product ideas!Here are some other ways:
Physical shops: Go to Argos, Tiger and similar shops – maybe Tesco for UK if you’re after clothes or Walmart in the States.
Print catalogues: Look at physical catalogues like Argos etc Specialist magazines: Sign up for specialist magazines or catalogues eg for Cookware
Look around: eg your kitchen, friends’ kitchens, etc.
Hang out in London (New York, Paris, etc.): big cities tend to get the trends first. Visit and people watch!
10. If you do use tools, use different criteria to everyone else – Michael Veazey, AmazingFBA
Go heavy: Avoid cheap, light products if you can afford to.
Be dear: Everyone sells at $20-40; go much higher if budget allows.
Go offbeat: Odd, niche products that you would never have thought of are great. Avoid ordinary!Either way – remember, we just gather ideas at this stage, we don’t want to rule out too much.
11. Don’t obsess about units sold – it’s not the key metric – Michael Veazey, AmazingFBA
Traditionally you look for 3000 units/month sold on page 1 – which means per product, about 300 units a month or 10 a day.Personally, I just want $10,000 per month per product – even $5000 a month is fine if profit margins are high.In fact, it’s much better to have the same turnover from fewer, higher priced products because a lot of the costs per unit are similar – so in other words, you make more profit if those units are higher priced, but there are fewer of them.
12. High Demand looks exciting – but beware poor demand depth – Michael Veazey, AmazingFBA
If you strip out the top 2-3 sellers (by $ or £ or € etc) on page 1, and you have under $10,000 a month of sales left, it’s not going to be worth going into this market.It’s a simple filters, but it will remove quite a few potential products – the ones that are left are the ones to take the next stage!
13. Don’t go head to head with a household brand – Michael Veazey, AmazingFBA
If you’re in the Cookware space, for example, if you see a product like “Russell Hobbs” and you can see that the spread of prices is $15-30, but only Russell Hobbs is commanding $25-30 a unit sales price whereas the rest only make $15-23, I’d be wary of entering that space.Sounds obvious, right? Well, I’ve seen too many new sellers get blinded by the numbers. Always keep your common sense handy!
14. Amazon is a part of your Business, Not your Entire Business – Ryan Daniel Moran, Freedom Fast Lane
A lot of people think that their business is Amazon. It’s not. Your business is simply the products you put into the marketplace, and the customers that you serve. Amazon is just one of the easiest place to sell a lot of products and be in front of a lot of customers.
15. Two Options “Me Too” or “Disruptor” – Ryan Daniel Moran, Freedom Fast Lane
A “Me Too” business is in an existing large market, a market that has already proven it can sustain million dollar businesses. This business sells similar products to competitors (e.g. Yoga mats) but is unlikely to grow into a massive, massive business. It’s safe but can still make up $5m.A “Disruptor” looks to bring something new to the industry. It is higher risk, but it is also higher reward. These businesses have a higher fail rate but they can also sell for Billions when it becomes time to sell up.
16. SEO – You want to Rank for Your Product – Prabhat Shah, Day to Day Ebay
Think of it in the same way as you would Google, you want your product to rank first for what the user is searching. However, there is a different criteria. This includes price, fulfillment method, product reviews and more. If you figure out how to rank you are a long way towards being successful.
What are your top tips for Selling on Amazon?
The greatest tip I’ve taken away from our experts (thanks guys!) the product is the most important thing. And, that makes sense. If no-one wants to buy it or it’s a bad product then you’re not going to sell many.
What are your top tips?